TikTok is present in over 150 countries, has over 1 billion active users and has been downloaded over 2
billion times. It is the fastest growing social media platform in history.
In the UK alone, there are over 23 million active users. Of these, 9 million users enter the application
daily and spend an average of one hour a day on TikTok. Their average age is between 20 and 35 years.
So if you want to increase the popularity of a brand, you need TikTok Ads quickly.
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Strategy for TikTok Ads customized for your brand.
Consulting with our TikTok advertising specialists
Dedicated Account Manager
Access to the TikTok Business Center platform, for your campaign
Permanent improvement of campaign results
Cost optimization, to target users important to you
Periodic tests aimed at improving ROI
Analysis of trends, so that you can catch them in time
Analysis of the strategy of the main competitors
Periodic performance reports
- Personalized ads that integrate perfectly with the content created by users.
- It lasts between 5 and 60 seconds, on the whole screen, with sound.
- Optimized for traffic and conversion goals, such as app installs and in-app events.
- Precise targeting option based on interests, event-based behavior, custom audiences and similar audiences.
- Several payment options are available: CPM, CPC, CPV and oCPC.
- It attracts users' attention from the moment they launch the application (TikTok). Gain incredible brand awareness with over 2.4 million active users in Romania.
- The ads last between 5 and 60 seconds, are full-screen, have sound and run only once per day per user.
- Premium placement, especially for brands.
- Clickable format that supports conversions on internal and external landing pages.
- It encourages engagement, such as likes, comments, shares and follows.
- Like TopView Ads, this format is the first thing users see when they launch the application. This type of ad allows you to deliver your message with high impact, in 5 seconds, without sound.
- It lasts 3 seconds with sound, or 3-5 seconds without sound, full-screen, and runs only once per day per user.
- It's a takeover for the whole day, 100% with sound
- It offers a clickable format that supports conversions on internal and external landing pages
- It encourages engagement, such as likes, comments, shares and follows.
- Do you want to do a viral campaign? Choose the most controversial type of TikTok ad and see how the community responds to your challenge by creating and sharing its own content.
- The campaign can run on a single market or on multiple markets, for 6 days.
- Get the most out of your campaign by using well-known content creators - influencers, for image, personalized music or brand image.
- The campaign is powered by User Generated Content, and includes one In-Feed per day and a TopView Lite ad.
- Placement in multiple locations in the application: banner on the Discover page, campaign hashtag, recommendation on the Music page.
- The Branded Hashtag Challenge Plus campaign benefits from all the exposure of a Branded Hashtag Challenge campaign, to which is added the possibility of shopping perfectly integrated into the application. You can thus generate sales without users leaving TikTok.
- Encourage users to buy from you by using a tab called "Explore" on your hashtag's landing page.
- Display your physical locations, product carousels and you can connect with your audience with the help of instant surveys.
- The campaign is powered by User Generated Content, and includes one In-Feed per day and a TopView Lite ad.
- Placement in multiple locations in the application: banner on the Discover page, campaign hashtag, recommendation on the Music page.
- With the help of this type of campaign, you can generate brand awareness and engagement on a global scale. You can integrate your brand into the users' memorable moments.
- Personalized and branded 2D, 3D and AR (Augmented reality) effects.
- Unique gestures that allow users to trigger or control effects.
- Additional options for engagement, such as CTAs and QR codes.
Payment in advance
Unlike Facebook Ads, where the advertiser receives the invoice after the budget is used up, with TikTok Ads you have to pay in advance.
Lower cost
A positive difference, however, is the much lower cost for TikTok Ads compared to Facebook Ads. The cost per thousand impressions (CPM) can be under 1 EUR in the case of TikTok. For Facebook Ads, a thousand impressions easily exceed 2 EUR.
Low initial cost
On TikTok you can run ppc campaigns with budgets from $5 per week.
Younger Audience
From the point of view of the audience, TikTok is based on young people between 20 and 35 years old, so the Ads campaigns must promote products and services intended mainly for them. Before deciding to start a TikTok Ads campaign, check the age segment of your customers in Google Analytics.
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